Project: Brand Character Design
Client: Mann Sales Co.
Creative Director: Jack Levinson
We undertook revamping the brand characters for all products under 1908 Candy Co. Among these, iconic candies like 'Alexander the Grape' have delighted children and adults for nearly six decades. We aimed to preserve the inherent brand value while infusing a renewed perspective into each character.
Emphasizing simplicity in form, vibrant color palettes, and compelling personas, our redesign aimed to position the products in a fiercely competitive marketplace strategically. Our work breathes new life into the brand's identity, ensuring its continued resonance with a new generation.
1908 Candy Co.
’Alexander the Grape’ Brand Character. (Packaging Design by Mann Sales Co.)
’Johnny Apple Treats’ Brand Character. (Packaging Design by Mann Sales Co.)
’Cherry Clan’ Brand Characters. (Packaging Design by Mann Sales Co.)
Follow ‘Alexander the Grape’ and ‘Johnny Apple Treats’ on Instagram.