Project: Rebrand
Client: Atelier Junto
Creative Director: Von Glitschka

Atelier Junto is a purveyor of handcrafted leather goods. The brand name combines two words: Atelier, meaning an artist’s or designer’s studio, and Junto, from early American history. Benjamin Franklin and fellow craftsman founded the Junto Club, where they could help each other improve their craft and discuss philosophical matters.

We took cues from history when approaching this rebrand and created an enduring brand system that will help the owner utilize it in his work and marketing efforts.