Project: Brand Salvage • Episode 1
Focus: Fordham University
Creative Director: Von Glitschka
Numerous brand identity designs could benefit from refinement or a comprehensive overhaul and redesign.
Our Brand Salvage services specialize in addressing this necessity, be it for a small business, a larger corporation, a specific product, or even an institution like Fordham University, as showcased in this episode.
Effective design can revolutionize a brand and enhance communication with the intended audience. Our dedicated focus on elevating brand identity ensures businesses of all scales can resonate more powerfully with their stakeholders through thoughtfully crafted design solutions.
Brand Salvage
Brand Salvage Focus: Fordham University Athletics Mascot • Existing mascot art is poorly designed and looks tired.
CREATING A NEW ATHLETICS MASCOT
Brand Logo (Vertical)
Brand Logo (Horizontal)
Brand Logo One Color
School Merchandise (Hoodie)
Football Helmet Application
Sports Program Designs
School Merchandise (Fan Jersey)
School Merchandise (Hat)
ATHLETIC LOGO AND LOGOTYPE EXPLORATION
The entire brand system we created for Fordham University consisted of all the core brand assets shown below and additional secondary graphics we presented in our pitch to the school's head of marketing and design. You can download our PDF using the link below.
Complete Brand System