Project: Iconography, Illustration
Client: OVE Brand Design
Creative Director: Caroline Bruckner, Matthew Beck

Collaborating with OVE Brand Design, we played a pivotal role in the comprehensive rebranding of the Canada Life Assurance Company. Our contribution involved crafting an expansive continuous line iconography system spanning diverse categories and services.

These meticulously designed icons, complemented by supporting illustrations, seamlessly integrate with Canada Life's new brand identity, making a striking impact across print collateral and online platforms.