Project: Brand Character
Client: Kellogg’s
Creative Director: Von Glitschka


Immersed in the dynamic world of collaborating with agencies overseeing significant brands like Kellogg's, we undertook the exciting task of creatively exploring a fresh Toucan Sam brand character for Froot Loops cereal.

Our journey involved seamlessly blending the character's color palette and presenting multiple directions in various vibrant poses.

Kellogg’s

Toucan Sam Direction 1 (Pose 1)

Toucan Sam Direction 1 (Pose 1)

 
Toucan Sam Direction 1 (Pose 2)

Toucan Sam Direction 1 (Pose 2)

 
Toucan Sam Direction 2 (Pose 1)

Toucan Sam Direction 2 (Pose 1)

 
Toucan Sam Direction 2 (Pose 2)

Toucan Sam Direction 2 (Pose 2)

 
Alternate design sketches created for this project. Download our character design samples to see more.

Alternate design sketches created for this project. Download our character design samples to see more.

 
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