Project: Brand Identity, Naming
Client: Pace Fiduciary
Creative Director: Von Glitschka

In this transformative project, we began with the existing business moniker, 'PRCA Planned Retirement Consultants & Administrators.' Through an immersive name exploration, we strategically rebranded them as 'PACE Fiduciary Administrative Services,' a potent and brand-centric title poised to accumulate lasting equity.

This revamped identity reinforces their commitment and vividly communicates their core mission—assisting clients in staying on pace for a fulfilling retirement journey.