Project: Brand Logo Exploration

Client: Simple Truth

Creative Director: Kim Terzis


Simple Truth provided the information and strategic direction for the rebranding of All State Insurance. Our creative exploration produced a wide range of design motifs in various styles and compositions for the brand mark made up of two hands.

Brand Mark Explorations


Like most exploratory work the final chosen mark ended up going in a different direction than what we provided but we're still happy to assist in the creative process..

Brand Mark Design


Brand Mark and Logotype