Project: Brand Logo Exploration

Client: Simple Truth

Creative Director: Kim Terzis

 

Simple Truth provided the information and strategic direction for the rebranding of All State Insurance. Our creative exploration produced a wide range of design motifs in various styles and compositions for the brand mark made up of two hands.

Brand Mark Explorations

Allstate_Insurance.png

Like most exploratory work the final chosen mark ended up going in a different direction than what we provided but we're still happy to assist in the creative process..

Brand Mark Design

Allstate_Brand_Mark.png

Brand Mark and Logotype

Allstate_Lockup.png