Project: Brand Identity
Client: Greenfield Company
Art Director: Von Glitschka
The owner of a new legal cannabis mercantile in Washington state needed an identity that would counteract the poor public perception related to this new industry. Because of this we purposely avoided using the stereotypical marijuana leaf, because there is a legion of dopey designs already leveraging that tired motif and we wanted to introduce a new way to market a new service.
Our brand mark captures the personality of the owner who is a wise gentleman purveyor that provides a quality choice of products for discerning consumers to choose from.
Brand Logo (Nested)
Business Card Design
Package Label Design
Social Media Marketing (Promotion 1)
Social Media Marketing (Promotion 2)