Project: Brand Character

Client: Kusko / Gere Donovan Creative

Art Director: Mike Donovan

 

An indian tribe in Alaska needed a friendly and approachable brand character to represent a line of salmon based snacks for kids call Kusko. The brand name was derived from the Kuskokwim river in Alaska where the Salmon comes from. We collaborated with their Portland based agency to create a custom typography and an engaging brand persona.

 

Brand Logotype

Brand Character Lock-up

Brand Character Detail