Project: Campaign Logo / Promotional Illustration

Client: Rule29

Creative Director: Justin Ahrens

 

McDonald's move into the mobile ordering market required some fun and engaging character illustrations to help them promote and train their employees.

The campaign theme was 'Be a Mobile Order Ninja!' so we developed a character for each of the four levels of employee training. McDonald's used the artwork to market, motivate and educate their employees regarding mobile ordering through in-house print collateral and training videos.

 

Campaign Logo

McDonalds1.jpg

Beginner Ninja Level

Beginner2.jpg

Intermediate Ninja Level

Intermediate3.jpg

Master Ninja Level

Master4.jpg

Grand Master Ninja Level

GrandMaster5.jpg

Promotional Usage

Mobile6.jpg

Promotional Usage

Fries7.jpg

Promotional Usage

BMac8.jpg