Project: Brand Character Design

Client: 1908 Candy Company

Creative Director: Jack Levinson, Mann Sales Co.

Art Director: Von Glitschka

Illustrator: Savannah Glitschka

 

We worked with Mann Sales Co. to redesign the brand character for each of 1908 Candy Co. products. Candy brands such as ‘Alexander the Grape’ have been enjoyed by kids and adults alike for nearly 60 years. Our challenge was to retain enough of the established equity while creating a fresh new approach to each of the characters. We paid attention to the simplicity of form, using vibrant colors, and engaging personas to position the product well in a competitive marketplace.


’Alexander the Grape’ Brand Character & Packaging (Packaging Design by Mann Sales Co.)

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’Johnny Apple Treat’ Brand Character & Packaging (Packaging Design by Mann Sales Co.)

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’Cherry Clan’ Brand Characters & Packaging (Packaging Design by Mann Sales Co.)

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’Mr. Melon’ Brand Character & Packaging (Packaging Design by Mann Sales Co.)

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Follow ’Alexander the Grape’ and ‘Johnny Apple Treat’ on social media.

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‘Alexander the Grape’ Animation (Animation by Mann Sales Co.)