Project: Brand Identity

Clients: Bed Bath & Beyond

Creative Director: Barbara Vick / Barbara Vick Design

Art Director: Von Glitschka

 

We worked with Barbara Vick Design to create the brand identity for a new line of food products sold within Bed Bath & Beyond.

Our diverse range of packaging explorations helped to define the brand aesthetic used to bring this new product to retail.

 

Brand Logotype

Brand Logotype with Icon

Secondary Brand Graphic

Rice Package Design Exploration

Relish Package Exploration

Rice Package Design Exploration

Relish Package Exploration

Olive Oil Packaging Explorations