Project: Brand Identity

Client: Big Ass Fans

Creative Director: Chris Barnes

Art Director: Von Glitschka


One of America's fastest growing companies has a very irreverent name. Though controversial, they embrace their subversive roots and their clients love their products. Our challenge was to create a strong and sophisticated brand identity that would be non-compromising and help them continue to grow their business. It also had to work flawlessly in all their various fabrication efforts. We kicked ass.


Brand Logo (Vertical)

Brand Logo (Horizontal)

Style Guide

Product Applications

Promotional T-Shirt