Project: Iconography and Illustration

Client: OVE Brand Design

Creative Directors: Caroline Bruckner, Matthew Beck

 

Founded in 1847, The Canada Life Assurance Company was Canada’s first domestic life insurance company. We worked with OVE in their rebranding efforts to create a continuous line iconography system and matching illustrations to align with the new brand identity. Today, Canada Life provides insurance and wealth management products and services in Canada and internationally.

 

Canada Life Brand Iconography

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POS Display

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Advertisements

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National Food Drive Packaging

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Canada Life Spot Illustrations

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Canada Life Mandate Illustration

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CanadaLife.com Usage

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