Project: Rebranding

Client: Wizards of the Coast / Hasbro

Creative Director: Jon Schindehette

Art Director: Von Glitschka


We were honored to help in the rebranding efforts of the world's most popular roleplaying game Dungeons and Dragons. And arguably the world's most popular ampersand as well. Our challenge was to develop an iconic brand mark that embraced the heritage of the game and firmly established it for new generations moving forward. We slayed the dragon as it were.


Brand Mark

Logotype / Product Application

Brand Monogram / Product Application

Promotional T-Shirt

Alternate Brand Explorations