Project: Brand Exploration

Client: Betty Crocker / Brandimage

Creative Director: Tamara Kramer

Art Director: Von Glitschka


Helper is a household brand that needed a visual refresh. We cooked up a range of logotype solutions that captured the essence of this product in a conceptual and fun way. We also provided a range of unique brand explorations that allowed flexibility for the products flavor SKU's.


Brand Logo



Brand Explorations

Additional Brand Lock-up Explorations