Project: Campaign Logo / Promotional Illustration
Creative Director: Justin Ahrens
McDonald's move into the mobile ordering market required some fun and engaging character illustrations to help them promote and train their employees.
The campaign theme was 'Be a Mobile Order Ninja!' so we developed a character for each of the four levels of employee training. McDonald's used the artwork to market, motivate and educate their employees regarding mobile ordering through in-house print collateral and training videos.
Beginner Ninja Level
Intermediate Ninja Level
Master Ninja Level
Grand Master Ninja Level