Project: Brand Identity

Client: City of New Orleans / Deveney Group

Creative Director: Melissa Newman

Art Director: Von Glitschka


A diverse and culturally rich city like New Orleans needed an identity that reflected the personality and events that the city is known for. We created a modular system that could be used in a wide range of applications to facilitate their marketing efforts for NOLA events.


Brand Logo (Vertical)

Brand Logo (Horizontal)

Secondary Brand Graphic (Vertical)

Secondary Brand Graphic (Horizontal)

Event Iconography: Festivals, Concerts, Exhibitions, Sports, Theatre & Arts, Culture, Social

Promotional T-Shirt

Public Signage