Project: Brand Identity
Clients: Pace Fiduciary
Creative Director: Von Glitschka
We enjoy helping small business owners transform their brand identity while equipping them to compete at the same visual level as a national brand so they can market themselves more effectively and grow their business.
On this project, we started with their existing business name ‘PRCA Planned Retirement Consultants & Administrators’, and through name exploration created a stronger brand-centric name of ‘PACE Fiduciary Administrative Services’ that will build equity over time and reinforce their core services of helping their clients stay on pace for retirement.
Brand Logo (Vertical)
Brand Logo (Horizontal)
Business Card Design
Identity Design: Letterhead & Envelope