Project: Brand Character

Client: Planters / Landor Associates

Creative Director: Anne Vaschetto

Art Director: Von Glitschka


One of America's most iconic brand characters needed some artistic refinement. We improved the overall visual vernacular and detailing on Mr. Peanut in this character illustration for Landor. We were also tasked with creating simplified flat graphic iterations of Mr. Peanut that could be used on new packaging explorations.


Brand Character Mr. Peanut

Simplified Brand Character Exploration (Classic Brand Colors)


Simplified Brand Character Exploration (Color Variation)