Project: Brand Identity

Client: American Community School (ACS)

Creative Director: Von Glitschka


The American Community School (ASC) based out of Amman Jordan hired us to brand their swim programs. We capitalized on their established equity by using the mascot theme of a scorpion and created a powerful new motif that their school can use for years to come and their student body will be proud of.


Vertical Format: Scoprion Aquatics Logo

Horizontal Format: Scorpion Aquatics Logo

Aquatic Center Application

Swim Level Graphics

Swim Level Graphic Application

Swim Team Duffle Bag

ACS Center Door Graphic

Sweatshirt Apparel Design

Swim Academy Iteration (Shirt for swim lessons program)

Scorpion Soccer (Alternate Sports Application)