Project: Brand Identity

Client: Three Notch'd Coffee Roasters

Art Director: Von Glitschka


The inspiration for this brands name came from a colonial-era story about Three Notch'd Road. A hidden pathway in Virginia marked by three notches on trees to guide the rider along and carry information to the front lines in the battle against the British. We visually capitalized on this historic narrative in our brand mark.


Brand Logo


Brand Logo Badge

Brand Character

Coffee Cups

Promotional T-Shirt