Project: Brand Identity

Client: Tirade Cycling Wear

Art Director: Von Glitschka

 

Tirade is a small company with a huge passion for cycling. They chose their brand name because it embodies the long torrent of intemperate, vituperative, and harshly censorious language their legs express as they ride.


Brand Logo (Vertical Format)

Tirade1.jpg

Brand Logo (Horizontal Format)

Tirade2.jpg

Logo Mark Jersey Design

Tirade3.jpg
Tirade4.jpg

‘Red Ass’ Motto and Jersey Design

Tirade5.jpg
Tirade6.jpg

‘Red Ass’ Cycling Socks

Tirade7.jpg

Tirade Sponsored ‘Wheels 4 Water’ Jersey Design

Tirade8.jpg
Tirade9.jpg
Tirade10.jpg

Tirade Web Site

Tirade11.jpg
Tirade12.jpg