Project: Brand Character Exploration

Client: Wendy's / Tesser

Creative Director: Scott Gagner

Art Director: Von Glitschka


Wendy's is an international fast food chain who needed a brand refresh. Wendy's agency of record hired us to do brand exploration on their name sake character "Wendy." We developed three distinct design directions based on the extensive parameters provided.


Brand Character Exploration 1


Brand Character Exploration 2

Brand Character Exploration 3

Brand Character Exploration 3 Variation Sheet

Each of the directions we provided showed the character in two different hair styles, level of detail and nested in a brand color oval.