Project: Brand Salvage • Episode 2
Focus: Bag o’ Crab
Creative Director: Von Glitschka
Many visual identities could benefit from a comprehensive redesign.
Our Brand Salvage services specialize in addressing this necessity, be it for a larger corporation, a small business or, in this context, a visual identity for a restaurant franchise.
We created a flexible brand system with diverse assets that would enable ‘Bag o’ Crab’ to use their visual identity easily in any context to improve communication and facilitate their marketing efforts.
Bag o’ Crab
Our Focus: Bag o’ Crab Brand Identity • Existing logo is poorly designed & recycled clipart.
Brand Logo (Vertical)
Brand Logo Reversed
Brand Logo (Horizontal)
Badge Design • Secondary Brand Graphic
Brand Pattern • Table Paper
Advertising Examples.
Crabmobile • Vehicle Graphics
Bag o’ Crab Brand System
The entire brand system we created for Bag o’ Crab consisted of all the core brand assets shown below and additional secondary graphics we designed as well. We’d love to see this new identity adopted and used by Bag o’ Crab but so far we haven’t been able to contact the people who own the franchise. Any help in that respect is appreciated.
Complete Brand System