Project: Brand Identity, Naming
Client: Greenfield Company
Creative Director: Von Glitschka

The persona we crafted for this small business pays homage to a bygone era when locals affectionately labeled a general store as a neighborhood mercantile. We strategically avoided the commonplace marijuana leaf and steered clear of predictable clichés.

Meet our sophisticated and wise gentleman, Purveyor, who embodies a commitment to delivering quality products for the astute and discerning consumer.